By IBT Staff

July 19, 2018

The relationship of millennials with travel is a complex one. They love to explore the world yet unemployment is at a high. The older generation calls them lazy and entitled, yet prey on their willingness to shell out hard earned cash to backpack and globe-trot. It is far from simple but the predicament doesn’t stop them from packing and flying.

According to statistics, millennials value broadening their horizons more than the previous age group. A research by WYSE Travel Confederation and UNWTO revealed that from USD190 billion in 2009, the total value of international youth travel — millennials and Gen Z — jumped to a high of USD280 billion in 2017. It is expected to hit USD400 billion by 2020 with 370 million youth traveling abroad.

The growth in the number of travelers from this demographic has helped boost the tourism industry across the globe. Another tourism report published by The World Tourism Organization (UNWTO) in 2016 confirmed that tourism has been one of the biggest and fastest-growing economic sectors in the world. International arrivals have surged from just 674 million in 2000 to 1.23 billion in 2016.

With millennials’ eagerness to travel and its correlation to socio-economic success, there’s no wonder why countries are putting much importance on tourism and attracting the younger travelers. As millennials prefer to be submerged in the culture rather than sticking to lavish, no frills vacations, Latin America has been a growing tourist destination in the world.

Latin America becoming a tourist haven

According to UNWTO’s 2016 report, the international tourist arrivals in emerging economy destinations like Latin America will double that of advanced economies. This means by 2020 there will be more people traveling to Latin America and similar regions than the traditional Europe and North America.

This was supported by Reader’s Digest who confirmed that millennials plan to travel twice as often on average with Latin America and Caribbean being some of the most popular international destinations for American travelers.

Moreover, Latin America is now the fourth largest travel and tourism market, just after North America, the European Union, and North East Asia.

The surge in Latin America tourists can be attributed to the growing exposure the region is getting in the world tourism stage. This, in part, comes from travel marketing companies like Fidelis Marketing Group who keep in step with the changing industry and its evolving trends to offer consumers only the best in travel.

What do travel marketing firms do?

Travel marketing groups make sure they stay updated with the latest in the traveling world to help its clients be informed of what tourists want and need. Through this, they can offer services and travel packages that will cater to consumers. Fidelis Marketing Group is one of the best in providing support to resorts and hotels in Mexico and South America.

Established in 2013, the company now handles six luxury resorts in the region, supervising the marketing and promotions of their tour packages and private club memberships. Fidelis gives emphasis on the tourist experience by making sure that its clients value and provide what the growing need of tourists are.

And given that millennials are the travel generation — traveling more than any other age sector and make up 20% of the wanderlust demographic — Fidelis puts great importance in making sure its clients provide Gen X-ers the authentic travel experience they want. From being immersed in local cultures to trying life-changing and even death-defying adventures.

Keeping the experience unique and authentic

Fidelis was founded on five core values: fidelity, respect, perseverance, force, and teamwork. And company president Valentino Danchev makes sure that Fidelis incorporates each one in every task and service they offer. This helps the company find success in its field.

An immigrant himself, Danchev knows exactly what the tourist wants and is equipped to address concerns they may have while in another country and adapting to a different culture.

Danchev was born in Sofia, Bulgaria but moved to South America and now is a naturalized Mexican citizen. Making sure he is immersed in the resort community, he moved to Cancún, Quintana Roo – a Mexican state on the Yucatán Peninsula. He now lives and works just across Havana, Cuba, between the Gulf of Mexico and the Caribbean Sea where the community’s sparkling seas and sandy beaches have made it a popular getaway for university students on springbreak.

Danchev’s background and Fidelis’ principles make them the best promoters of the growing Latin American travel industry. With over 10 million tourists visiting Mexico in just the first quarter of 2018, a 9.6% increase from the previous year, and the Caribbean experiencing a robust spurt of +5%, Latin America is expected to be one of the most visited destinations this year. The marketing group’s openness to new and diverse ways of travel will make sure that every tourist vacation is a once-in-a-lifetime experience.


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